The 10 social profiles that every serious tech entrepreneur needs

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When you approach social profiles as an entrepreneur you need to figure out which sites are the ones that really matter to your business. Before looking at which social profiles to build, there are two basic questions you need to ask yourself:

  • What social networks are my target market using?

First think about which sites the people who interest you use. There’s no point spending your time building a Reddit profile if you’re aiming at older, late adopters. You can easily find online stats about monthly active users per channel but you should always consider if there are niche sites where you can get leads for your specific business. Mumsnet might have nowhere near as many users as Facebook, but they might have a much more concentrated user base that will suit your targets.

  •  What kind of professional connections am I searching for?

The type of professional connections you make are just as important as your audience. If your target market is young mothers, for instance, having a profile on CrunchBase and F6S might not seem like a good idea, but if you’re looking at increasing your visibility among investors, these sites might be ideal.

With these two points in mind, we’ve composed the following list of channels popular among entrepreneurs who are looking to get their business idea off the ground and gain exposure by connecting with their desired audience, investors, advisors and other entrepreneurs.

 

  1. LinkedIn

When looking at professional networking sites, LinkedIn is the first thing that springs to mind, and there’s a reason for this: with 400 M users and 2 new members per second, it’s the fastest growing social network in the world. Plus, as users’ profiles are connected with companies, it presents huge opportunities for those in the B2B space.

You should have a clean, professional profile that includes your vision as an entrepreneur and a description of what you’re working on at the moment. Remember that other people are notified when you view their profiles so you need to have your own profile as up-to-date and professional as possible before uploading it.

To build a network on LinkedIn requires a lot of time and effort but once you are recognized as a valuable member to your community it’s easier to find the right people to work with and new resources.

One group you cannot miss joining is On startup – The community for entrepreneurs  with 500.000+ member and a new post every 5 minutes.

It’s also a wise move to join local groups related to your business, as you are more likely to have something in common with local entrepreneurs and it’s easier to share resources with people locally based. For example, The Toronto Entrepreneur Alliance LinkedIn Group connects established, Toronto-based entrepreneurs with aspiring ones.

  1. CrunchBase

CrunchBase focus on innovative companies and the people behind them. Considered an indispensable part of a startup ecosystem, it’s the number one source if you’re looking into connecting with investors. CrunchBase is particularly useful for finding out who is funding what in which sector. Follow the companies that are most similar to yours and in your “My CrunchBase” page you can easily see what they’re up to.

Anybody can contribute information about their own companies and others on the CrunchBase database. You should create your own company and personal profile as soon as possible if you haven’t already. Regularly insert news about your company, keep your profile active, and follow other entrepreneurs and investors.

A company’s CrunchBase pages should include typical information that would matter to investors, including team members and product information. (see the MyKrd CrunchBase page example here).

 

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  1. Google+ 

Up to 2014, a profile on Google+ was seen as the best way to get picked up by the Google algorithm, but the focus of Google+ has since changed. It has been repurposed and is dedicated to reemerging as the social media for communities. With over 540 M active monthly users, it’s succeeding, and if you are targeting a community of users, this is the place to be.

Create a personal Google+ profile complete with professional information, a few images and a curated network. Then focus your efforts on your company’s page, remembering to share your company’s posts on your personal page at least twice a week.

To give you an example of how Google+ is growing as a network for entrepreneurs, PartnerUp – once a source of opportunities for entrepreneurs for networking, collaboration and sharing – moved its entire site to a Google+ community.

Notable mentions are the Google for Entrepreneurs community, the Entrepreneurship and Startups community and the Dreaming with Entrepreneurs community but you can easily find communities for your business by searching on the top search bar in your Google+ page.

More on finding and joining a Google+ community here.

  1. FounderDating

This site is a great source to connect with entrepreneurs, startup founders, potential cofounders and company advisors. Its purpose is to establish a network of talented entrepreneurs, helping them connect with one another to start and grow companies.

It’s completely integrated with LinkedIn – which makes it easier to create a profile and follow your connections. What’s unique about this site is their screening process: potential cofounders and advisors must be approved by the FounderDating team before they go live. In this way they are able to keep a skillset balance (50% founders, cofounders and advisors, 50% engineers) which keeps standards up while also allowing fresh and new ideas to circulate.

If approved as an entrepreneur (they have a 34% acceptance rate), you have to pay a $50 annual fee to be a member. This fee is nothing when considering the high caliber and global reach of the site.

  1. F6S

This UK based site focuses almost exclusively on startups, helping ‘founders grow together’. It’s a great source for talent searching and exposure for your business; it’s also a premium source for accelerators, incubators, funds and investors.

An F6S personal profile should focus on your current skills and experience. Their profile questionnaire asks such questions as, what have you made? and what are your skills?. Each time you submit your business for an accelerator, an event or a consideration to an investor, your personal profile is sent along with it.

It’s free so join the 1M+ founders and startups registered on F6S, so get involved.

  1. StartupNation

Until 2013, StartupNation.com was the premier place for entrepreneurs to connect with like-minded people. With articles, forums, blogs, on-demand seminars, and podcasts, it gave entrepreneurs the resources required to make better business decisions.

The website isn’t as popular now as it used to be, to but it’s still worth having a profile. It offers entrepreneurial advice from a whole slew of people who have been there and done that — and have the business to prove it. The site has advice on just about every aspect of creating and running a startup for any taste: from members’ podcasts to local member geo-maps.

To join the StartupNation community click here.

 

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  1. StumbleUpon

On StumbleUpon you build your profile based on what you want to explore. Advice when signing up is to pause a moment and think “What is my target audience interested in?”

For example, as a digital business card provider we researched our target audience and know they like coffee (yes, entrepreneurs LOVE coffee), design, health, quotes and self-improvement. We added a StumbleUpon page about our business, tagged it properly, and received some love.

Another great advantage of having a StumbleUpon profile is that it can help you find good content to feed your business’ social media channel. In fact it’s a premier personalized content discovery engine.

For example, on StumbleUpon we found this Owl Reporter blog post “Is it too late to be your own boss?” , check it out.

  1. AboutMe 

About.me is a great resource for entrepreneurs. It functions as a personal website but it’s very visual and low-maintenance. If you are looking to connect with other entrepreneurs with similar interests get an about.me page and start to filter by job type and location. If you find someone interesting and you would like to connect you can send them a message.

In order to give you some idea of its importance, when we googled some of our own names, our LinkedIn profile came first, follow by our About.me pages second.

The profile builder is a refreshingly creative alternative to the homogenous, corporate-stiff LinkedIn page. If you crave more self-expression than a LinkedIn page, an About.me page is for you.

Check this article about “25 example of best About.Me pages” to find inspiration for yours.

  1. Reddit 

On Reddit you can play safe or put yourself in the game, and this is the beauty of the site. With 170 M visitors every month from 200+ countries, an entrepreneur can spend hours looking at what people say about his sector of interest or can post an anonymous question and see what the response is like. Be aware that a Reddit investigator to find out about anonymous profiles exists so think twice before crafting a nickname like “sexytoothfairy” and then asking people what they think about your big data company.

If you are eager to take part in discussions about entrepreneurship, Reddit is the place to be. And if you want to share your personal experiences too, you will be surprised by how many people are supportive and have been through similar situations.

Check out Reddit’s Entrepreneurs’ thread , Entrepreneurship’s thread  and Advance Entrepreneur’s thread , this last one in particular is intended to create a more serious space for higher-level discussions about topics like angel investment and hiring decisions. And if you want more Reddit discussions, this post on Entrepreneurs’ list the top 10 Reddit’s threads for entrepreneurs.

If you find Reddit confusing, check out this article Reddit for beginners by Mashable and everything will make more sense, promise.

  1. Kickstarter 

Wait, what? Crowdfunding? Think you don’t have time for that? Think again.

On Kickstarter there are projects, there are people who fund the projects and there are entrepreneurs who look at what’s going on. You want to be in this last group.

The title of this Kickstarter page says “Explore an eye-opening creative universe”. But why not join by creating a profile? With a Kickstarter profile you can actually be a member of this community of creativity and creative projects and see how other entrepreneurs leverage on this platform to connect with people who can truly help them. To sign up for Kickstarter click here, they also just launched a new app for Android, click here to get the app.

 

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You’ve created all these profiles, now what? Connections with other entrepreneurs don’t just happen overnight. You need to be active on your profiles, making sure everything is up to date, and sharing with your connections. You never know who your next client or business partner might be.

This is the reason we created MyKrd, a digital business card app that consolidates all your social profiles so you can share them with new contacts all at once. With MyKrd you can:

  • Include as many profiles as you want and let the other person choose which profiles (s)he will follow

OR

  • Customize your digital business cards in a few seconds to send the new person only the profiles (s)he cares about.

If you haven’t download MyKrd yet give it a try, it’s free!

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This article was written by Federica Sciori – I can be reached at info@68.71.55.21